AUSTRALIA'S NO.1 BIKER MAGAZINE
Live to Ride brings the reader inside the Australian and New Zealand biker fringe culture. Many of the readers don't own a bike but aspire to do so. Live to Ride specialises in American and European machinery – especially Harley Davidsons, the bike of choice for most readers. It has been said by the marketing people from Harley Davidson Australia that they view Live to Ride as a brand extension of their product in this country.